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Blogs about Marketing

AIDA: How to sell your stuff

How can a marketing model invented more than a century ago be relevant for today’s consumer? Because it’s based on something that never changes: human behaviour. Comma Chameleon looks at how small businesses can harness the ever-lasting power of the AIDA marketing model…

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AIDA: How to use it effectively

So you know what the AIDA marketing model is – it’s time to put it into action. Let’s get cracking…

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How to brief a copywriter

If you’re thinking of hiring a copywriter, it will pay dividends – both for you and for them – if you can brief them fully on exactly what it is you want. Here are Comma Chameleon’s top tips on what you’ll need to tell your copywriter to get the best out of them…

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Video marketing in lockdown

The popularity of video among consumers continues to soar. But how do businesses continue putting out quality video content in the midst of a global pandemic? How do you make engaging videos when the country’s in lockdown, everyone’s social distancing, and most of the population is working from home? Comma Chameleon suggests three types of video that can be made remotely…

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Copywriter or content creator?

What’s the difference between a copywriter and a content creator? It’s not just semantics, that’s for sure. Comma Chameleon breaks the two terms down…

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The language of a pandemic

Our everyday language has become almost unrecognisable amid the COVID-19 pandemic. And with mixed and unclear messaging, it’s tricky to get a hold on what’s actually being said. Comma Chameleon looks at a new language frontier…

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Let’s make some lemonade

As the country goes into near-lockdown conditions with people self-isolating and social distancing, customer-facing businesses need to think creatively about how they can weather the shitstorm. Comma Chameleon offers some advice…

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About Comma Chameleon

Comma Chameleon is a Manchester-based team of copywriters, editors and proofreaders, with decades of experience. We work with clients throughout the UK to bring colour to content and clarity to messages, no matter the size, format or platform. We simply love words, whether they’re yours or ours.

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