5 things you’ll save by outsourcing your business blog
As a small-business owner, there’s so much you’ve got to think about; so many things that require your time, energy, creativity and, yes, money. But you also know a well-written and regularly updated blog is absolutely vital for getting you seen online. Time to think about outsourcing to a pro…
These days, every small business needs to have a blog. Content marketing is the number one way to drive traffic to your website, and a blog should form a massive part of your overall marketing and SEO strategies. But when you’ve got a business to run – products to make or source, financials to keep track of, customers to keep happy – it’s not always easy to find the time or the inspiration to keep your blog updated with winning content.
Outsourcing for the win
There are sooooo many ways outsourcing your small-business blog posts can ease your headaches, least of all in the way it will drive traffic to your website without you having to lift a finger. A good blog will literally let you make money while you sleep, because it will be working hard for your bottom line at all times of the day and night.
Content marketing is the number one way to drive traffic to your website, and a blog should form a massive part of your overall marketing and SEO strategies
Why a good blog matters
Did you know that 80% of people who use a search engine don’t know what they’re looking for? They’re facing a problem and they need to find a solution, so they hop on the internet to find their answer. If you’ve got a blog that’s answering people’s questions and solving their problems, that puts you in contention for those eyeballs. Studies show that more than 50% of users discover a new business or product through search. Filling your business blog with posts that show off your passion and expertise will help you get found by people who don’t yet know you exist.
Why would you NOT be blogging?
5 things outsourcing your blog will save you
When you’ve got a business to run, there’s very little time to spend faffing on with keeping a blog updated. Because it’s not just the time spent writing the chuffing things, is it? It’s thinking up topics, doing the research, gathering the data, sourcing pictures, making graphics… And THEN writing it all up.
Outsourcing your blog posts means you’re free to just get on with doing the thing you love to do, whatever that is.
Filling your business blog with posts that show off your passion and expertise will help you get found by people who don’t yet know you exist
You have to speculate to accumulate, we all know that. But outsourcing your blog posts isn’t going to cost you much, and it’ll get you an awful lot more bang for your buck than traditional advertising. Inbound SEO leads have a 14.6% close rate compared to the paltry 1.7% for outbound leads like print ads, and per lead they cost 61% less. Investing in your blog is not only the cheaper option, it’s the sensible one.
A good blog post is going to continue driving traffic to your site for YEARS, getting you the eyeballs and the sales for as long as it’s up.
Stick that in your PPC and smoke it.
Inbound SEO leads have a 14.6% close rate compared to the paltry 1.7% for outbound leads like print ads, and per lead they cost 61% less. Investing in your blog is not only the cheaper option, it’s the sensible one
Even if you don’t plan on writing your business’s blog posts yourself, do you really want to ask one of your team to do it? Your team is the best resource you’ve got. You hired them to do a specific job, and they’re amazing at what they do. So unless you’ve got a dedicated marketing team, delegating your blog posts to one of your colleagues is going to be a massive waste of really valuable resources. Let your team do what they do best, and leave the blog posts to a pro copywriter.
… unless you’ve got a dedicated marketing team, delegating your blog posts to one of your colleagues is going to be a massive waste of really valuable resources
Ah, the creative juices. They’re a valuable weapon in your entrepreneurial arsenal. Perhaps your best asset, in fact.
So why on earth would you want to waste them trying to get creative on your website’s blog when you could use them to design the Next Big Thing in your industry?
Leave the wordy creativity to a pro copywriter, and focus your creative juices on growing your business.
In the same way I’d never attempt to fix my own roof, not everyone can (or wants to) write. If you’re a kickass IT company or an awesome independent gift shop, words might not be your thing. And that’s fine.
But these days, if you want to sell your passion, knowledge and expertise (not to mention your products or services), you need to do it through words.
Here’s where handing over to a pro can not only help you save face, it can turn your blog into something really quite special.
Ready to outsource your business blog?
Comma Chameleon clients reap the rewards of outsourcing their blog posts. Not only have they freed themselves up to build their product bases and nurture customer relationships, they’re frequently enjoying massive 300% increases in the number of unique views of their blogs.
Sound like something you want a piece of?? We’d be happy to chat about how we can help.
Looking to get your own blog going? Find out how to do it well with our blog post, How to start blogging.