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Welcome! Come on in! Grab a brew and pull up a pew. This is the Comma Chameleon blog, where you’ll get a glimpse into the inner workings of our minds. It’s where we share, we care, and we show you how we prepare. You’ll find out what makes us tick. What we love, what we loathe, what we’re learning and what we’re doing. Stop a while. Join in the convo – we’d love to find out more about you too.

Historic or historical?

The difference between ‘historic’ and ‘historical’ is more significant than you might imagine. These are not two different ways of…

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Networking tips for introverts

Do you run a small business but fall somewhere on the introverted side of socially-awkward? Don’t panic. Comma Chameleon’s got some tips to help you work the room, rather than yourself into a panicked frenzy…

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AIDA: How to sell your stuff

How can a marketing model invented more than a century ago be relevant for today’s consumer? Because it’s based on something that never changes: human behaviour. Comma Chameleon looks at how small businesses can harness the ever-lasting power of the AIDA marketing model…

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AIDA: How to use it effectively

So you know what the AIDA marketing model is – it’s time to put it into action. Let’s get cracking…

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The decline of degree adverbs

The degree adverb is a powerful grammatical element, adding emphasis to some phrases and lessening the impact of others. It helps us communicate our thoughts more fully, hammering home our intentions, thoughts and feelings. So why is it falling out of favour? Comma Chameleon laments the decline of a linguistic frill, and delves into the mechanics of the grading adverb…

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How to brief a copywriter

If you’re thinking of hiring a copywriter, it will pay dividends – both for you and for them – if you can brief them fully on exactly what it is you want. Here are Comma Chameleon’s top tips on what you’ll need to tell your copywriter to get the best out of them…

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Video marketing in lockdown

The popularity of video among consumers continues to soar. But how do businesses continue putting out quality video content in the midst of a global pandemic? How do you make engaging videos when the country’s in lockdown, everyone’s social distancing, and most of the population is working from home? Comma Chameleon suggests three types of video that can be made remotely…

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Looks like… Sounds like…

What’s the difference between a homophone, a homonym and a homograph? Let Comma Chameleon explain…

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Copywriter or content creator?

What’s the difference between a copywriter and a content creator? It’s not just semantics, that’s for sure. Comma Chameleon breaks the two terms down…

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The language of a pandemic

Our everyday language has become almost unrecognisable amid the COVID-19 pandemic. And with mixed and unclear messaging, it’s tricky to get a hold on what’s actually being said. Comma Chameleon looks at a new language frontier…

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About Comma Chameleon

Comma Chameleon is a Manchester-based team of copywriters, editors and proofreaders, with decades of experience. We work with clients throughout the UK to bring colour to content and clarity to messages, no matter the size, format or platform. We simply love words, whether they’re yours or ours.

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