Does my copywriter need a specialism?
For specialist businesses looking to outsource some or all of their copywriting, it might seem like a no-brainer to look for a freelance copywriter who specialises in their field. Comma Chameleon looks at why, in most cases, you’ll be just as well served by teaming up with someone who’s simply a bloody good writer…
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10 tips for writing copy that sells
Every small business owner needs to be a content marketer these days. Blog posts, social media content, email newsletters… the…
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AIDA: How to sell your stuff
How can a marketing model invented more than a century ago be relevant for today’s consumer? Because it’s based on something that never changes: human behaviour. Comma Chameleon looks at how small businesses can harness the ever-lasting power of the AIDA marketing model…
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AIDA: How to use it effectively
So you know what the AIDA marketing model is – it’s time to put it into action. Let’s get cracking…
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Copywriter or content creator?
What’s the difference between a copywriter and a content creator? It’s not just semantics, that’s for sure. Comma Chameleon breaks the two terms down…
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Why you need an email newsletter
Are you harnessing the power of an email newsletter in your business? Maybe it’s time to start…
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How to proofread your emails
Nothing screams ‘unprofessional’ quite like a business email that’s littered with spelling and grammatical errors. Our top tips for proofreading emails will help keep your messages on point and your reputation intact…
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Comma Chameleon is a Manchester-based team of copywriters, editors and proofreaders, with decades of experience. We work with clients throughout the UK to bring colour to content and clarity to messages, no matter the size, format or platform. We simply love words, whether they’re yours or ours.
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