Writing for sustainability
For eco-conscious businesses, minimising the carbon impact of your website can feel like a must-do rather than a nice-to-do. And writing for sustainability is a good place to start. Optimising your copy is not only good for visitors and good for business, it’s better for the planet. Here are our top tips for optimising your pages for greater eco-friendliness…
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When to cut ‘that’ from your writing
In writing, most instances of ‘that’ are utter word fluff. If you’ve got a word count to hit and you’re struggling to cut your copy, try starting with ‘that’…
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Does my copywriter need a specialism?
For specialist businesses looking to outsource some or all of their copywriting, it might seem like a no-brainer to look for a freelance copywriter who specialises in their field. Comma Chameleon looks at why, in most cases, you’ll be just as well served by teaming up with someone who’s simply a bloody good writer…
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10 tips for writing copy that sells
Every small business owner needs to be a content marketer these days. Blog posts, social media content, email newsletters… the…
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Landing pages: Everything you need to know
Landing pages for small business In this series of blog posts, we take an in-depth look at landing pages….
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What is a landing page?
Any small business owner who is responsible for their own marketing will have come across the term ‘landing page’. But what is a landing page? And what do they do? Comma Chameleon digs deep into the whats, whys and wherefores…
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The perfect landing page: A template
Ready to start building your landing page? Here are the 8 things you’ll need to include to stand the best chance of converting visitors into leads…
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Landing page statistics for small businesses
For businesses of all sizes, landing pages are a vital lead-generation tool. But for small businesses, who are battling to stand out amid a sea of big brand names and multinationals, a landing page can be the difference between make or break. Getting it right is absolutely critical. Let’s take a look at the landing page stats you need to know to build your customer base…
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How to write a landing page
Landing pages are all about converting leads and driving sales. But how do you write a landing page that convinces your visitors to hit that CTA button? Here are our top tips for doing just that…
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How to drive traffic to a landing page
You’ve created your perfect landing page. Now what? A landing page is pretty useless unless it’s getting seen, so the next step is to think about how you’re going to get your landing page in front of the right people. Let’s take a look at your options…
Read more of How to drive traffic to a landing pageAbout Comma Chameleon
Comma Chameleon is a Manchester-based team of copywriters, editors and proofreaders, with decades of experience. We work with clients throughout the UK to bring colour to content and clarity to messages, no matter the size, format or platform. We simply love words, whether they’re yours or ours.
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