AIDA: How to sell your stuff
How can a marketing model invented more than a century ago be relevant for today’s consumer? Because it’s based on something that never changes: human behaviour. Comma Chameleon looks at how small businesses can harness the ever-lasting power of the AIDA marketing model…
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AIDA: How to use it effectively
So you know what the AIDA marketing model is – it’s time to put it into action. Let’s get cracking…
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The decline of degree adverbs
The degree adverb is a powerful grammatical element, adding emphasis to some phrases and lessening the impact of others. It helps us communicate our thoughts more fully, hammering home our intentions, thoughts and feelings. So why is it falling out of favour? Comma Chameleon laments the decline of a linguistic frill, and delves into the mechanics of the grading adverb…
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How to brief a copywriter
If you’re thinking of hiring a copywriter, it will pay dividends – both for you and for them – if you can brief them fully on exactly what it is you want. Here are Comma Chameleon’s top tips on what you’ll need to tell your copywriter to get the best out of them…
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Looks like… Sounds like…
What’s the difference between a homophone, a homonym and a homograph? Let Comma Chameleon explain…
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Copywriter or content creator?
What’s the difference between a copywriter and a content creator? It’s not just semantics, that’s for sure. Comma Chameleon breaks the two terms down…
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The language of a pandemic
Our everyday language has become almost unrecognisable amid the COVID-19 pandemic. And with mixed and unclear messaging, it’s tricky to get a hold on what’s actually being said. Comma Chameleon looks at a new language frontier…
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Why you need an email newsletter
Are you harnessing the power of an email newsletter in your business? Maybe it’s time to start…
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‘Compared to’ or ‘compared with’
They look and sound like they’re interchangeable, right? What if we told you there were subtle differences in meaning when using either ‘to’ or ‘with’ to make a comparison? Let Comma Chameleon blow your mind…
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How to start blogging
Thinking about adding a blog to your website? Want to know how to get started? Then read on…
Read moreAbout Comma Chameleon
Comma Chameleon is a Manchester-based team of copywriters, editors and proofreaders, with decades of experience. We work with clients throughout the UK to bring colour to content and clarity to messages, no matter the size, format or platform. We simply love words, whether they’re yours or ours.
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