10 tips for writing copy that sells
Every small business owner needs to be a content marketer these days. Blog posts, social media content, email newsletters… the…
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Landing pages: Everything you need to know
Landing pages for small business In this series of blog posts, we take an in-depth look at landing pages….
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How to write a landing page
Landing pages are all about converting leads and driving sales. But how do you write a landing page that convinces your visitors to hit that CTA button? Here are our top tips for doing just that…
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6 reasons to get your website designer and copywriter working together
Looking to get a website launched? If you’re hiring a copywriter and a designer, getting them working collaboratively could make the world of difference for your budget, your timescales and your customers…
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5 things you’ll save by outsourcing your business blog
As a small-business owner, there’s so much you’ve got to think about; so many things that require your time, energy, creativity and, yes, money. But you also know a well-written and regularly updated blog is absolutely vital for getting you seen online. Time to think about outsourcing to a pro…
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AIDA: How to sell your stuff
How can a marketing model invented more than a century ago be relevant for today’s consumer? Because it’s based on something that never changes: human behaviour. Comma Chameleon looks at how small businesses can harness the ever-lasting power of the AIDA marketing model…
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AIDA: How to use it effectively
So you know what the AIDA marketing model is – it’s time to put it into action. Let’s get cracking…
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The decline of degree adverbs
The degree adverb is a powerful grammatical element, adding emphasis to some phrases and lessening the impact of others. It helps us communicate our thoughts more fully, hammering home our intentions, thoughts and feelings. So why is it falling out of favour? Comma Chameleon laments the decline of a linguistic frill, and delves into the mechanics of the grading adverb…
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How to brief a copywriter
If you’re thinking of hiring a copywriter, it will pay dividends – both for you and for them – if you can brief them fully on exactly what it is you want. Here are Comma Chameleon’s top tips on what you’ll need to tell your copywriter to get the best out of them…
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Looks like… Sounds like…
What’s the difference between a homophone, a homonym and a homograph? Let Comma Chameleon explain…
Read moreAbout Comma Chameleon
Comma Chameleon is a Manchester-based team of copywriters, editors and proofreaders, with decades of experience. We work with clients throughout the UK to bring colour to content and clarity to messages, no matter the size, format or platform. We simply love words, whether they’re yours or ours.
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