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AIDA: How to sell your stuff

How can a marketing model invented more than a century ago be relevant for today’s consumer? Because it’s based on something that never changes: human behaviour. Comma Chameleon looks at how small businesses can harness the ever-lasting power of the AIDA marketing model…

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AIDA: How to use it effectively

So you know what the AIDA marketing model is – it’s time to put it into action. Let’s get cracking…

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How to start blogging

Thinking about adding a blog to your website? Want to know how to get started? Then read on…

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2020 visions

The end of the year doesn’t have to mean setting yourself up for failure. Sack off the resolutions and come up with some goals instead…

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About Comma Chameleon

Comma Chameleon is a Manchester-based team of copywriters, editors and proofreaders, with decades of experience. We work with clients throughout the UK to bring colour to content and clarity to messages, no matter the size, format or platform. We simply love words, whether they’re yours or ours.

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