Writing for sustainability
For eco-conscious businesses, minimising the carbon impact of your website can feel like a must-do rather than a nice-to-do. And writing for sustainability is a good place to start. Optimising your copy is not only good for visitors and good for business, it’s better for the planet. Here are our top tips for optimising your pages for greater eco-friendliness…
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When to cut ‘that’ from your writing
In writing, most instances of ‘that’ are utter word fluff. If you’ve got a word count to hit and you’re struggling to cut your copy, try starting with ‘that’…
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Does my copywriter need a specialism?
For specialist businesses looking to outsource some or all of their copywriting, it might seem like a no-brainer to look for a freelance copywriter who specialises in their field. Comma Chameleon looks at why, in most cases, you’ll be just as well served by teaming up with someone who’s simply a bloody good writer…
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What is an adverbial phrase?
Trying to get your head around adverbial phrases? We’ve got you…
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10 tips for writing copy that sells
Every small business owner needs to be a content marketer these days. Blog posts, social media content, email newsletters… the…
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Landing pages: Everything you need to know
Landing pages for small business In this series of blog posts, we take an in-depth look at landing pages….
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How to write a landing page
Landing pages are all about converting leads and driving sales. But how do you write a landing page that convinces your visitors to hit that CTA button? Here are our top tips for doing just that…
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6 reasons to get your website designer and copywriter working together
Looking to get a website launched? If you’re hiring a copywriter and a designer, getting them working collaboratively could make the world of difference for your budget, your timescales and your customers…
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5 things you’ll save by outsourcing your business blog
As a small-business owner, there’s so much you’ve got to think about; so many things that require your time, energy, creativity and, yes, money. But you also know a well-written and regularly updated blog is absolutely vital for getting you seen online. Time to think about outsourcing to a pro…
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AIDA: How to sell your stuff
How can a marketing model invented more than a century ago be relevant for today’s consumer? Because it’s based on something that never changes: human behaviour. Comma Chameleon looks at how small businesses can harness the ever-lasting power of the AIDA marketing model…
Read more of AIDA: How to sell your stuffAbout Comma Chameleon
Comma Chameleon is a Manchester-based team of copywriters, editors and proofreaders, with decades of experience. We work with clients throughout the UK to bring colour to content and clarity to messages, no matter the size, format or platform. We simply love words, whether they’re yours or ours.
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