Welcome! Come on in! Grab a brew and pull up a pew. This is the Comma Chameleon blog, where you’ll get a glimpse into the inner workings of our minds. It’s where we share, we care, and we show you how we prepare. You’ll find out what makes us tick. What we love, what we loathe, what we’re learning and what we’re doing. Stop a while. Join in the convo – we’d love to find out more about you too.
For eco-conscious businesses, minimising the carbon impact of your website can feel like a must-do rather than a nice-to-do. And writing for sustainability is a good place to start. Optimising your copy is not only good for visitors and good for business, it’s better for the planet. Here are our top tips for optimising your pages for greater eco-friendliness…
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In writing, most instances of ‘that’ are utter word fluff. If you’ve got a word count to hit and you’re struggling to cut your copy, try starting with ‘that’…
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For specialist businesses looking to outsource some or all of their copywriting, it might seem like a no-brainer to look for a freelance copywriter who specialises in their field. Comma Chameleon looks at why, in most cases, you’ll be just as well served by teaming up with someone who’s simply a bloody good writer…
Read more of Does my copywriter need a specialism?
Noun phrases are a key element of English grammar, helping to give more information about the noun in a sentence and jazzing up the language. Comma Chameleon unpicks the humble noun phrase for EAL learners and homeschooling parents…
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Trying to get your head around adverbial phrases? We’ve got you…
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Every small business owner needs to be a content marketer these days. Blog posts, social media content, email newsletters… the…
Read more of 10 tips for writing copy that sells
Landing pages for small business In this series of blog posts, we take an in-depth look at landing pages….
Read more of Landing pages: Everything you need to know
Any small business owner who is responsible for their own marketing will have come across the term ‘landing page’. But what is a landing page? And what do they do? Comma Chameleon digs deep into the whats, whys and wherefores…
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Ready to start building your landing page? Here are the 8 things you’ll need to include to stand the best chance of converting visitors into leads…
Read more of The perfect landing page: A template
For businesses of all sizes, landing pages are a vital lead-generation tool. But for small businesses, who are battling to stand out amid a sea of big brand names and multinationals, a landing page can be the difference between make or break. Getting it right is absolutely critical. Let’s take a look at the landing page stats you need to know to build your customer base…
Read more of Landing page statistics for small businessesComma Chameleon is a Manchester-based team of copywriters, editors and proofreaders, with decades of experience. We work with clients throughout the UK to bring colour to content and clarity to messages, no matter the size, format or platform. We simply love words, whether they’re yours or ours.
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