Welcome! Come on in! Grab a brew and pull up a pew. This is the Comma Chameleon blog, where you’ll get a glimpse into the inner workings of our minds. It’s where we share, we care, and we show you how we prepare. You’ll find out what makes us tick. What we love, what we loathe, what we’re learning and what we’re doing. Stop a while. Join in the convo – we’d love to find out more about you too.
So you know what the AIDA marketing model is – it’s time to put it into action. Let’s get cracking…
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The degree adverb is a powerful grammatical element, adding emphasis to some phrases and lessening the impact of others. It helps us communicate our thoughts more fully, hammering home our intentions, thoughts and feelings. So why is it falling out of favour? Comma Chameleon laments the decline of a linguistic frill, and delves into the mechanics of the grading adverb…
Read more of The decline of degree adverbs
If you’re thinking of hiring a copywriter, it will pay dividends – both for you and for them – if you can brief them fully on exactly what it is you want. Here are Comma Chameleon’s top tips on what you’ll need to tell your copywriter to get the best out of them…
Read more of How to brief a copywriter
The popularity of video among consumers continues to soar. But how do businesses continue putting out quality video content in the midst of a global pandemic? How do you make engaging videos when the country’s in lockdown, everyone’s social distancing, and most of the population is working from home? Comma Chameleon suggests three types of video that can be made remotely…
Read more of Video marketing in lockdown
What’s the difference between a homophone, a homonym and a homograph? Let Comma Chameleon explain…
Read more of Looks like… Sounds like…
What’s the difference between a copywriter and a content creator? It’s not just semantics, that’s for sure. Comma Chameleon breaks the two terms down…
Read more of Copywriter or content creator?
Our everyday language has become almost unrecognisable amid the COVID-19 pandemic. And with mixed and unclear messaging, it’s tricky to get a hold on what’s actually being said. Comma Chameleon looks at a new language frontier…
Read more of The language of a pandemic
As the country goes into near-lockdown conditions with people self-isolating and social distancing, customer-facing businesses need to think creatively about how they can weather the shitstorm. Comma Chameleon offers some advice…
Read more of Let’s make some lemonade
Do you have a habit of buying more books than you could ever possibly read? Yeahhh, us too. Turns out that doesn’t make us greedy or foolish. It makes us Sensei of Tsundoku…
Read more of The Art of Tsundoku
Are you harnessing the power of an email newsletter in your business? Maybe it’s time to start…
Read more of Why you need an email newsletterComma Chameleon is a Manchester-based team of copywriters, editors and proofreaders, with decades of experience. We work with clients throughout the UK to bring colour to content and clarity to messages, no matter the size, format or platform. We simply love words, whether they’re yours or ours.
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